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Tottenham Hotspur’s new stadium: Pricing fans out of football

Tottenham Hostpur have finished building their new state of the art arena where the London side will be playing their football next season.

Its best features that fans have noticed so far since its official opening are additions such as bottom-filling beer pourers, their single-tiered Borussia Dortmund-inspired South stand and the gigantic media room.

However, despite the new ground being very aesthetically pleasing, it’s a beacon for modern football and for the wrong reasons. A single adult season ticket in the cheapest area of the Tottenham Hotspur Stadium is £795. Per game that’s almost £42 and you could go to every single one of Wolverhampton Wanderers’ home games without a season ticket for less.

Here’s some comparisons with humongous European clubs:

Borussia Dortmund (Signal Iduna Park) – £184

Barcelona (Nou Camp) – £173

Real Madrid (Bernabeu Stadium) – £177

Bayern Munich (Allianz Arena) – £125

The figures clearly speak for themselves.

Despite the Premier League capping away tickets at £30 to help devoted fans who travel across the country and further, the efforts to shrink the exploitation of supporters has stalled. A memory for many will be experiencing their first football game on the shoulders of their father. If a Spurs fan wanted to provide their child with an introduction to the beautiful game it would cost them £397.50. Not even enough change from £400 to buy their son or daughter a bag of sweets at the ground.

Although, this issue is not just rife within the top tier of English football as Championship clubs such as Ipswich Town, Rotherham and Leeds United all sell their cheapest season ticket for around £350. To any football fan this would seem more reasonable as these prices follow the trend of most teams. But when you consider the fact that you could watch Lionel Messi every other week for £77 cheaper, it’s quite a difference.

As good as the New York Stadium is, with that amount of money and if you had an eye for a bargain you could easily fly to the Big Apple itself.

Solutions

Protests must continue. The ‘twenty is plenty’ campaign was the push that the hierarchy in football needed to act. If fans are looked after for their away days, then why can’t they be able to save money on home games as well? Do we target football clubs themselves or governing bodies?

Considering the fact that the highest earners, due to television income, made £150million last season in the Premier League and that’s guaranteed to rise for this campaign. It’s clear that ticket income is not essential for football clubs to survive like it used to be.

The overriding concern of these price strategies are not that it’ll kill the popularity of our beloved sport. It’s that the working class game will slowly lose its soul, become diluted and spectated by lifelong fans in the comfort of their favourite chair or watering hole.

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